The #NoGoodWay Campaign was created by motionball in 2014 with the

mission to end the casual and negative use of the R-word (retard) in everyday

conversation.

For over 900,000 Canadians living with an intellectual disability, the use of the

R-word brings memories of being bullied; endless days of being demeaned

and countless times being told that they are outsiders not worthy of respect.